BC Academy Centre L.L.C
Privacy & Cookies Policy
1. Introduction
1. This Privacy and Cookies Policy sets out the privacy and cookies policy of B C
Academy Centre L.L.C (company number 2 981 649 (United Arab Emirates) whose
registered address is at c/o BC Academy Centre L.L.C, 32 13 D St, Al Qouz 1,
Dubai, United Arab Emirates a "data controller and processor" (referred to as "BC
2. BC Academy is committed to protecting the privacy of its users and the purpose
of this Privacy Policy is to describe to you how BC Academy will use personal
information about you that is submitted to BC Academy.
3. By providing your personal information to BC Academy, you consent to the
collection and use of it and any other information provided to BC Academy in
accordance with this Privacy Policy. If at any time you wish to change the uses of
your personal information to which you have consented, please do so by updating
your information on our Child Portal or contact us at info@bcacademy.ae
4. BC Academy may revise this Privacy Policy at any time by posting an update on
its website (s). Please ensure that you check this website and any other BC Academy website (s) you use from time to time to review the then current Privacy
Policy and to update your preferences. This Privacy and Cookies Policy was last updated in May 2023.
2. Collection of Personal Information
1. The types of personal information collected and stored by BC Academy might include your name, your children’s names, dates of birth, e-mail address, telephone number, mobile number, passport copies, Emirates ID number, immunization records and health history and credit/debit card or other payment details.
2 .BC Academy (or any of its sub-contractors) may collect the following personal
information about you in the following ways:
● (a) any data which you provide when you complete and submit an application
to BC Academy to register on its website (s) or receive email alerts or other
communications from BC Academy;
● (b) any data that you provide via postings to forums and blogs and any other
posting that you make to an BC Academy website (in such circumstances the
information posted by you will, of course, also be available to users of the website
throughout the world);
● © any other data which you provide to BC Academy when you enquire about
our activities, email, telephone or write to us or otherwise provide us with personal
information; and
● (d) data you provide BC Academy during any transaction with us.
3. BC Academy (or any of its sub-contractors) may also receive information about
you from third parties, for example a friend who wants to tell you about one of our
promotions, activities or website information shared.
3. Storage and retention of your information
BC Academy will keep your information on a secure server. The technology that BC Academy uses and the security policies which BC Academy has implemented are intended to safeguard your information from unauthorised access and improper use. BC Academy will keep your information to enable BC Academy to use it for the purposes described in this Privacy Policy.
4. Use of Your Information
1. BC Academy may use your personal information (subject in each case to the
requirements of the DPA) for the following purposes:
● (a) administering your website account (s) and otherwise in connection with
any service for which you have provided your information, including any email
alerts, transactions with us and competitions and promotions that you take part in;
● (b) responding to any enquiry you make;
● © subject to your consent, sending you newsletters and/or alerts and
information regarding BC Academy’s or any third party’s future services (in all formats to which you have consented e.g. post, email, text); and
● (d) for generating aggregated statistics about users, traffic patterns etc. of the
BC Academy website (s) and other services and developing BC Academy’s marketing plans.
2. BC Academy may also disclose your information as follows:
● (a) if you have given your consent for BC Academy to do so, to other selected organisations to enable them to contact you or send you information by post, telephone and/or email;
● (b) to any service providers, sub-contractors and agents appointed by BC Academy to perform the above functions on its behalf and in accordance with its instructions;
● © to third parties selected by BC Academy as part of aggregated and anonymised statistics about users, traffic patterns etc. of the BC Academy website (s);
● (d) to such individuals and/or bodies as necessary to ensure BC Academy’s compliance with any applicable law, regulation, legal proceeding or governmental request;
● (e) (where you post material that does or may constitute a criminal offence, breach the rights of a third party, give rise to a civil action or breach the Terms of Use or Terms & Conditions of the applicable website and BC Academy institution and as otherwise necessary to protect the rights, property or safety of BC Academy
and its customers), to any relevant authority or third party requiring BC Academy to disclose the identity of or locate anyone posting such material on an BC Academy website; and
● (f) to any individual making a subject information request to BC Academy.
3. In the event that BC Academy (or a relevant part of BC Academy) is acquired by or merges with another company, your personal information may be passed to the purchasing/merging company amongst the transferred business assets. This will enable your relationship to continue with the relevant BC Academy business
despite the change of ownership. Your personal information may also be passed (on a confidential basis) to companies with whom BC Academy is negotiating such a sale/merger as part of the verification exercise carried out on BC Academy by the third party.
4. In processing your information in accordance with the above, BC Academy may
(to the extent permitted) send it outside the United Arab Emirates ("UAE"). BC Academy will take all reasonable steps to ensure that in such circumstances your data is treated securely and in accordance with this Privacy Policy but your attention is drawn to the fact that the laws of countries outside the UAE may provide
lesser protection to your information than the UAE. When you submit your personal information to BC Academy you consent to the transfer of your information outside the UAE unless you specifically indicate otherwise.
5. Cookies
1. When you visit a BC Academy website(s), BC Academy uses “cookie”
technology try to make that experience simple, personalised and meaningful.
Cookies are small pieces of information which are issued to your computer or any
similar device you use to access the internet e.g. smart phone, tablet or other
mobile device when you visit a website and which store and sometimes track
information about you're use of the website. A number of cookies BC Academy use
last only for the duration of your web session and expire when you close your
browser. Other cookies are used to remember you when you return to the website
and will last for longer.
2. BC Academy use cookies to:
● (a) create a specific log-in session for a visitor to an BC Academy website in
order that page requests by that visitor are delivered in an effective, secure and
consistent manner;
● (b) recognise when a visitor to an BC Academy website has visited before;
this means we can identify the number of unique visitors we receive to the website
and allows us to make sure we have enough capacity for the number of users that
we get;
● (c) customise elements of the promotional layout and/or content of the pages
of the website;
● (d) store your product selectionsincluding program choices and registration
data to the Child Portal;
● (e) improve the website(s) and learn which parts are most popular to visitors.
To do this, we gather statistical information about how our visitors use the
website(s) including device-specific data such as the IP address of the device
(collected and stored in an anonymised format); the device screen size; the device
type and browser information; country of location; and the preferred language used
to display the website(s). Our servers also automatically record information
including the referring domain; the pages visited; and the date and time when
website(s) pages were accessed.
3. Some of the cookies used by BC Academy websites are set by us, and some
are set by third parties who are delivering services on our behalf. Most web
browsers automatically accept cookies but, if you prefer, you can change your
browser to prevent that or to notify you each time a cookie is set. You can also learn
more about cookies by visiting www.allaboutcookies.org which includes additional
useful information on cookies and how to block cookies using different types of
browser. Please note however, that by blocking or deleting cookies used on an BC
Academy website(s) you may not be able to take full advantage of the website(s) if
you do so.
4. Certain cookies are either set by third parties on the Website or these are set
by us using the third parties cookie code. More information about cookies placed by
third parties and how to restrict or block their cookies can be accessed by following
the link to their website. In addition to cookies, tracking gifs may be set by us or
third parties in respect of your use of the Site. Tracking gifs are small image files
within the content of our site or the body of our newsletters so we or third parties
can understand which parts of the website are visited or whether particular content
is of interest.
5. In addition to cookies, tracking gifs may be set by us or third parties in
respect of your use of the Site. Tracking gifs are small image files within the content
of our site or the body of our newsletters so we or third parties can understand
which parts of the website are visited or whether particular content is of interest.

6. Third Party Websites
Please be aware that BC Academy does not control and is not responsible for
websites that are referred to or linked from its own websites and that use of your
personal information on these websites is not subject to this Privacy and Cookies
7. Registration
1. To access certain parts of the BC Academy websites or to gain entry to BC
Academy events, BC Academy may require you to register and provide certain
information about yourself. You are reminded that in addition to the provisions of
this Privacy and Cookies Policy, where you register you also agree to:
● (a) provide true, accurate, current and complete information about yourself as
prompted by the relevant registration form and child portal; and
● (b) maintain and promptly update the child portal to keep it fully up to date;
● (c) in respect of any BC Academy event, to allow your ID (including passport,
drivers license, emirates ID, other ID badge to be scanned/ photographed as a
condition of entry to such event. BC Academy reserves the right to refuse entry to
or eject you from the event if your ID badge is not scanned.
8. Call Monitoring for Quality Control
1. Please note your calls to BC Academy may be recorded for training and quality
control purposes. This includes our chat and other app functions on the website that
allow communication.
9. Promotion Rules
9.1. The rules in this Clause 9 together with any specific rules (the "Additional
Rules") provided by BC Academy in relation to a specific promotion (together the
"Rules") apply to all prize promotions operated by BC Academy on the Website,
including free draws and prize competitions (each a "Promotion"). By entering a
Promotion you agree to be bound by the Rules and to use of your personal
information in accordance with BC Academy’s Privacy Policy available as a link to
this Website.
9.2. All entrants to a Promotion must be at least 21 years of age at the date of entry
and comply with any further age and/or other eligibility requirements set out in the
Rules (eg in relation to residency). The eligibility of any entrant is at the sole
discretion of BC Academy. Employees and agents of BC Academy and its
associated companies (including the families of such employees and agents) are
not eligible to enter Promotions. Only one entry per person and per household is
9.3. All entries must be made in accordance with the Rules and must be received
by BC Academy by the closing date. Entries made otherwise shall be invalid. BC
Academy accepts no responsibility or liability for any lost, damaged or incomplete
entries and all such entries will be deemed invalid. Proof of despatch shall not be
proof of entry.
9.4. Unless otherwise stated in the Additional Rules, all Promotions can be entered
by sending an appropriately worded e-mail to the e-mail address specified in the
Promotion. Any such e-mail must include your contact details and comply with any
instructions set out in the Additional Rules (for example, to identify which Promotion
is being entered). Each Promotion must be entered by a separate e-mail.
Alternative means of entering a Promotion (if any) will be set out in the Additional
Rules and where there are alternative means of entering a Promotion no distinction
shall be made between entries between different routes of entry.
9.5. Unless the Additional Rules specify otherwise, entries shall not be returned to
9.6. BC Academy reserves the right at its sole discretion to (without prior notice):
● (a) cancel the Promotion; and/or
● (b) substitute the prize(s) for another prize of equal value.
9.7. Prize-winners will (unless specified otherwise in the Additional Rules) be
chosen at random by an independent judge from all qualifying entries. In all
matters, the decision of the judge(s) shall be final and no correspondence or
discussion shall be entered into.
9.8. Prizes are non-transferable, non-negotiable and no cash alternatives will be
9.9. Prize-winners will be notified in writing within 6 weeks of the applicable closing
date. If a prize-winner fails to respond to claim his/her prize within 14 days of
receipt of the notification, BC Academy shall be entitled to select an alternative
prize-winner. In such circumstances BC Academy shall use reasonable endeavours
to notify the alternative prize-winner within nine weeks of the closing date.
9.10. Prize-winners will receive their prize within 6 weeks of notification unless
otherwise specified in the Additional Rules. The terms and conditions of any third
party supplier may apply and must be accepted and complied with by a
prize-winner to accept the prize.
9.11. BC Academy will not be liable if a prize does not reach a prize-winner for any reason outside the control of BC Academy or if a prize is damaged during delivery.
9.12. Details of the names of prize-winners can be requested by writing to BC
Academy provided that such request is received by BC Academy within ten weeks
of the applicable closing date.
9.13. By entering the Promotion, the prize-winner(s) agree to take part in any
promotional activity requested by BC Academy and consent to his/her name,
county and photograph being published for the purposes of the Promotion and
promoting the Website and/or BC Academy and its businesses.
9.14. Other than for death or personal injury arising from the negligence of BC
Academy, BC Academy hereby excludes (so far as is permitted by law) all liability for any loss, damage, cost and expense, whether direct or indirect, howsoever
caused in connection with the Promotion or any aspect of the prize.
10. General
10.1. In the event that any provision of these Privacy Policy Terms & Conditions
areheld to be invalid or unenforceable, the remainder of these Terms & Conditions
shall remain valid and enforceable.
10.2. These Terms & Conditions shall be governed by the laws of the courts of
Dubai International Financial Centre who shall have exclusive jurisdiction.